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Factors Influencing Consumer Behaviour Ppt. This is a completely editable powerpoint. Motivation is what will drive consumers to develop a. Presenting this set of slides with name five factors influencing consumer behaviour ppt powerpoint presentation pictures backgrounds pdf. Consumer behaviour is affected by a number of factors.
A consumers buyer behaviour is influenced by four major factors:cultural factorssocial factorspersonal factorspsychological factorsalthough many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of the target. These factors are difficult to measure but are powerful enough to influence a buying decision. Motivation is what will drive consumers to develop a. The stages in this process are purchasing power, marketing campaigns, group influence, economic conditions, personal preferences. A marketer should try to understand the factors that influence consumer behavior.
Factors Influencing Consumer Behaviour Ppt
Motivation is the inward drive we have to get what we need. Motivation is what will drive consumers to develop a. Consumer behaviour is affected by a number of factors. Factors based on human psychology are a major determinant of consumer behavior, and they are on four aspects: These factors are difficult to measure but are powerful enough to influence a buying decision. Factors Influencing Consumer Behaviour Ppt.
This is a completely editable powerpoint. Culture • culture is the most basic cause of a person's wants and behavior. Factors based on human psychology are a major determinant of consumer behavior, and they are on four aspects: Cultural factors have a deep influence on buyer behaviour. • subculture • group of people with shared value systems based on common life experiences. These factors are difficult to measure but are powerful enough to influence a buying decision.
PPT CONSUMER BUYING BEHAVIOR PowerPoint Presentation, free download
Culture • culture is the most basic cause of a person's wants and behavior. Cultural factors have a deep influence on buyer behaviour. • hispanic consumers • african american consumers • asian american consumers • mature consumers. Presenting this set of slides with name five factors influencing consumer behaviour ppt powerpoint presentation pictures backgrounds pdf. Culture is the basic determinant of a person’s wants. PPT CONSUMER BUYING BEHAVIOR PowerPoint Presentation, free download.
